Digital Silk Media | Graphic Design, Web Development, SEO

Video Editing Tips 

While directors take more video footage than what they will use in their final product, video editing is all about getting the perfect shots for every scene and adding to those shots, instead of removing stuff. 

If you want to bring more life to your videos or you wish to improve your trade to capture the attention of more viewers, make sure you take note of these video editing tips. 

Capture Enough Footage 

The moment you get started with your video editing, your first few goals are to create a flow that will work, invoke emotion in viewers, and offer a certain form of entertainment. If you wish to produce the video footage that will be used later on for video editing, it is a wise idea to film while still considering the process of video editing. 

It means you should try to take several shots of one scene from various angles with the use of wide shots as well as panning. Doing so will give you lots of video you can work with the moment you go to the studio to perform video editing. The biggest nightmare for video editors is to realize the moment they get started with the editing process that their footage is not enough to produce the finished product they want. 

Don’t Forget the Story 

It doesn’t matter if you are producing a five-minute seminar that will be posted online, a short film, or a full length movie. For sure, there is a story you wish to tell. As far as video editing is concerned, it is important to always keep this story in mind throughout the process. Things that don’t add to the story should be removed from the video. You may feel like the scene was shot really well, the acting was perfect with a stunning lighting. However, if this scene doesn’t help the story to move forward, this can be considered as clutter and you have to take it out of your final product. 

Eliminate Needless Scenes or Shots 

If did a great job as a director, it is possible that you have more footage than you can possibly use. It means that once you start with video editing, you will have to cut out much of the footage. There are instances when shots or scenes that were deemed ideal during the time of filming. But, the moment you sit down in the studio, you will realize that those shots or scenes don’t add well into the story you want to tell and worse, may even be a burden to it. You should be willing enough to cut out things even if you liked them while you were filming. 

There are still many other tips for video editing that will surely hone you into a better and more effective video editor. However, the ones above are some of the most basic and important tips you can start using right away for you to produce the best and most eye catching videos. 

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If you run a business and still haven’t invested in search engine optimization, you are leaving a lot of money on the table. It is important for you to understand that more than 90% consumers use search engines before spending money on any kind of products and services. This rule also applies to local businesses. 

One of the most common misconceptions among local business owners is that they do not need to maintain an online presence as they do not sell anything online. However, they do not realize that whether they sell anything online are not, they need to maintain a strong online presence as their customers are using online services to find various local businesses. In addition to strong social media presence, businesses should also invest in a website and take measures to rank it at the top of search results. 

Ranking at the top of search results is not easy as there is a lot of competition. It is only possible by investing in search engine optimization. In simple terms, search engine optimization refers to the process of optimizing a website as per the guidelines issued by search engines such as Google in order to rank their website at the top of the search engine result pages for various terms related to their business. Ranking at the top of search engine result pages not only allows you to get a lot of free organic traffic from search engines such as Google but it also has a number of other benefits.

One of the other main benefits of ranking at the top of search results is that it helps in enhancing your brand reputation. People have been trained to put their trust in businesses that rank at the top of search results as they trust search engines to give them good results. So, when your website is at the top of search results, it also projects authority and trustworthiness in the eyes of search engines users.

It is recommended to hire the services of an agency specializing in search engine optimization in order to get your website ranked in the SERPs. There are several agencies offering optimization services for businesses. It is recommended to partner up with an agency that specializes in your industry and has past results to show.

Overall, search engine optimization has a number of benefits including increase in organic traffic from search engines as well as improvement in brand recognition and brand authority. So, hire the services of an agency specializing in SEO, like rodney kennedy today in order to get your website at the top of search engine result pages.

Needless to say that the role of effective web design is an imperative factor to boost the online presence of any website, so one should keep certain things in mind to make sure that they select the best web design company. There are certain ways in which one can ascertain that they hire the services of the best company.

Ways of hiring the best web designing company

In order to hire the best web design company one needs to follow the following steps:

Proper planning – making a proper plan is of utmost importance while selecting a good web designer. You should have a clear idea about the role of your website. When you hire a web designer the first few things that they will ask you is about the role of your website, the amount that you are willing to spend on the website and the target or class of audience you would like to target. Getting your priorities right will help you to get the best service and also help you to save a lot of time.

• Make a research – Doing self-research is also very important in order to get a good designer. There are several web designers that could be found over the internet. However, one should also check their profiles carefully and make sure that they have enough experience and expertize to serve your purpose and take care of the needs of your website. One should try to shortlist a few good designers in the first place and then try to run a comparison between them, this will help in availing the services of a renowned and good designer shortlist a few good designers in the first place and then try to run a comparison between them, this will help in availing the services of a renowned and good designer.
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• Ask for referrals – This is another effective way of short listing a good designer. If your friend or any other acquaintances have been satisfied with the services of a web designer chances are high that you too will also be satisfied with it.

• Ask for quotes – You should always ask for quotes from any web designer who you feel are worth it.

• Go through their website carefully – You should also read the website of the web designer as carefully as possible. Special attention should be laid on the services that they provide. Once you are pretty sure that the services that you are looking for will be provided by the designer you can then have a look at the testimonials page and make sure that the clients with which they have worked earlier are all satisfied with their service. Even if a company provides a good service but most of its clients are not satisfied, you should better look for some other web designers.
• Make sure they specialize- some web design companies provide SEO services too. Make sue they have a reputable company they partener with as opposed to doing it in house. Not many companies are good at both

Therefore keeping in mind the above points will help one to get the services of the best web designers thereby providing an edge to your website. However, the most important thing that one should do in order to find a good Web designer is to do a thorough research over the internet. The more you search the more are the chances of finding a better service.